U.S. Postal Service Delivers New Message to New Audience
WASHINGTON, DC — “A fiery horse with the speed of light, a cloud of dust and a hearty hi-yo Silver! Return with us now to the thrilling days of yesteryear …”
… when Postal Service products and services were promoted through traditional media channels.
Today marks a new chapter for the U.S. Postal Service, as the 236-year-old institution steps boldly into the next generation with the release of “Mark of the Eagle,” four, direct-to-Internet webisodes that put a new twist on an honorable tradition.
The Postal Service still delivers. No matter what.
“Mark of the Eagle” was written, directed, filmed, edited and produced in-house, leveraging the time and talents of Postal Service personnel. It builds on a print campaign, “Rethink Your Shipping,” that challenges customers to take a new look at Priority Mail, Express Mail and ground packages as economical and dependable delivery options.
The four webisodes can be viewed here: Link